Third Industry:
the people, businesses and ecosystems
that make third spaces memorable
Built for Culture in the Creator Era
Third Industry Strategies is a cultural activation + audience development studio.
We help cultural institutions, creative organizations, and civic partners engage communities through trusted local ecosystems of creators, institutions, and community leaders. By combining audience development, partnership strategy, and creator-era engagement, we help culture thrive in cities in meaningful and lasting ways.
MEET THE FOUNDER
Chief Creative Strategist
Allason Leitz works at the strategic intersection of media, creativity, technology, and audience development. She is the founding Director of Art House New York, where she leads audience development, research, and industry initiatives. Its flagship program, Art House New York Cinema Week, reimagined theatrical marketing and had over 650 million reach across out-of-home, digital, and editorial platforms in its first year, with partners including the NYC Mayor’s Office of Media and Entertainment and 35+ Cinemas across NYC with original campaign design by Pentagram's Paul Scher. Previously she ran Operations & Strategic Initiatives at Maysles Documentary Center, a cinema and cultural center founded by Albert Maysles and Gillian Walker.
With over 15 years of global experience—from New York City to Goma, DRCongo and Berlin— Allason specializes in scalable, cross-sector solutions. She's been serving as Chief of Staff at Magnet Originals, helping define and actualize the business model from the ground up.